AI use case discovery
Find the right opportunities by aligning human needs, business goals and AI possibilities.
AI Service Innovation Lead
ERIK WESTERDAHL
SERVICE DESIGNER | AI ENABLEMENT
From vague AI opportunity
to
tested workflow.
AI prototyping
Design, build and test AI-driven solutions, skills and workflows using real data and processes.
Responsible adoption
Build trust with clear guardrails, practical examples and cross-functional alignment.
Human-centered
Make AI useful in real work by connecting people, data, process and measurable value.
FIELD NOTES
View field notesCustomGPTs
CustomGPTs for organizational knowledge work
Specialized GPTs for turning organizational knowledge into something people can actually use.
Read moreAgents
Agents for real workflows
Prototypes that test where context, tools, handoffs and judgment belong in real work.
Read moreSkills
Reusable skills for better AI work
Reusable ChatGPT and Codex skills that preserve better ways of working.
Read moreAI Experiments
Experiments at the edge of useful AI
A chronological field log of CustomGPTs, skills, agents, dashboards and strange tests.
Read moreESSAYS
View all essaysAI governance | Essay
The Ape in the Loop
A provocation on human oversight, symbolic control and the fragile difference between presence and judgment.
Read moreAI alignment | Essay
The Obedient Machine
What happens when AI follows the organization with perfect loyalty and gives its contradictions better language.
Read moreVerification | Essay
The Price of Truth
Why AI makes production cheap while moving the cost of truth into human attention.
Read moreTOOLS
Codex
Coding agent for turning ideas, sites and workflows into working artifacts.
ChatGPT
Thinking space for framing, writing, research, prototyping and everyday AI work.
Midjourney
Image generation for visual direction, mood, references and editorial assets.
Suno
AI music experiments and small sonic sketches from the edge of the workflow.
MY APPROACH
Explore approach-
01
Understand
Explore the work, people, needs, risks and non-goals.
-
02
Frame
Shape use cases, dependencies and testable choices.
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03
Prototype
Test small workflows against real work, not abstract slides.
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04
Adopt
Build guardrails, feedback loops and responsible use.